Dealing with a business enterprise in Athens during the crisis: the case of beauticians.

This case study concerns a small scale qualitative research conducted during spring and summer of 2016 in the area of Athens. In the context of this work, we focus on the following aspects: exploring incentives and challenges that young beauticians as entrepreneurs face during the current socio-economic crisis at the professional and private spheres, investigating ways and strategies that these professionals use in order to either develop or maintain their business enterprises, studying the dipole of beauticians exercising an entrepreneurial activity classifying to the category of “emotional labour” and women receiving services caring themselves of other people and leaving under similar conditions and finally investigating how they tackle with every day routine in order to meet professional ambitions and personal expectations.